Content & Art Direction
With a major remodel to the look and experience of our brick and mortar stores, the approach to the visuals and storytelling for the Orchard brand was to inspire the following reaction from our neighbors:
"Wow, that's from Orchard?"
The refresh with more lifestyle and colorful imagery served to remind neighbors we were here to help in a brand new way with the same customer service and products they know and love.
2015 - 2018
Photo: Sean Gelbaugh Photography
Styling: Jody Kennedy, Jayne Altaffer
Video: Bombora Films
2017 Spring Catalog cover and spread
Social Content. Photo: Sean Gelbaugh Photography, Styling: Meredith Peck.
Product / Lifestyle Photography. Photography: Sean Gelbaugh Photography.